Pembentukan Opini Publik Melalui Komonikasi Politik Media Lijar Ruang Pada Pilkada Padang 2013 (Stadi Kasns: Pasangnn Emma Yohanna Dan Wahyu Iramana Putra)

Fadillah, Alfi Defri (2014) Pembentukan Opini Publik Melalui Komonikasi Politik Media Lijar Ruang Pada Pilkada Padang 2013 (Stadi Kasns: Pasangnn Emma Yohanna Dan Wahyu Iramana Putra). S1 thesis, Universitas Andalas.

Text (Skripsi Full Teks) ILMU SOSIAL DAN ILMU POLITIK ILMU KOMUNIKASI 2014 ALFI DELFRI FADILLAH 0910862032.pdf Restricted to Repository staff only Download (4MB)

Abstract

Election is due to the processes of democracy, every citizen has the right to vote to choose thepolitical leaders who they deem appropriate to lead. So it createspopular votes phenomenom, in which the figure of that political have a great selling value. Emma Yohana and Wahyu Iramana Putra is a candidate in Padang Elections in 2013. Emma is the first woman who dared to appear as a candidate in Padang Elections. This couple supported by the highfinancial capability andfoots on Outside Media as their channel of the political communication. The Political adverti'sement of this couple is made specifically with bringing thefeminine side from one of the candidates. With this background, the researcher wanted to know how the formation of public opinion based on the use of outdoor media as a tool of the political communication. This research uses qualitative descriptive method with data collection techniques such as interviews, observation, and documentation. At the stage of the interview, the researcher interviewed the audience in Padang with (4) four caiegorics: workers, civil servants, academia and students. Data analysis techniques in this research are the Matthew B. Miles andA. Michael Huberman analysis method. Which is consists of three The results showed that public opinion is strongly influenced by the acceptance of the proper information by thepeople. Therefore, the ads creation must be able to be understood by all people without exception, because political advertisements have a wide segmentation. Political advertisements must be able to he presented by the communicator, because the ad is a representation of the candidate. As well, it is required an integration of the components of the campaign to build and direct the public opinion into the line, even for the communicators, the political message and the media to influence the people.

Actions (login required)

View Item