A STUDY OF INDONESIAN-ENGLISH CODE-SWITCHING AS FOUND IN THE TIKTOK VIDEOS OF EDUCATIONAL CONTENT CREATORS

Rahma, Diathul Husna (2025) A STUDY OF INDONESIAN-ENGLISH CODE-SWITCHING AS FOUND IN THE TIKTOK VIDEOS OF EDUCATIONAL CONTENT CREATORS. S1 thesis, Andalas University.

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Abstract

This study is about Indonesian-English code-switching as found in Educational Content Creators on TikTok. It aims to analyze the types and reasons for code-switching based on Hoffmann’s (1991) theory. The data were obtained from 9 videos by 3 educational content creators. Non-participant observation and purposive sampling techniques were applied for data collection, and qualitative content analysis was used for data analysis. The study reveals that the 43 instances of code-switching can be categorized into 1) intra-sentential switching (66.97%), and 2) inter-sentential switching (33.02%). The dominant reason for code-switching among the three educational content creators is talking about a particular topic. Additionally, some new reasons emerged that were not mentioned in Hoffmann’s (1991) theory. These reasons reflect the unique motivations of content creators when switching languages on TikTok. Keywords: Indonesian-English language - Code-Switching- Educational Creators

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