The Impact Of Perceived Value, Trust, And Customer Review On Consumer Interest In Muslim Fashion ( Millennial Muslim Women In Padang City)

Azra, Adelina (2024) The Impact Of Perceived Value, Trust, And Customer Review On Consumer Interest In Muslim Fashion ( Millennial Muslim Women In Padang City). S1 thesis, Universitas Andalas.

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Abstract

This study investigates and identifies the effect of Perceived value, Trust and customer review on cunsomer interest in muslim fashion. This research was conducted by distributing questionnaires to millennial muslim users online. The sampling technique in this study was non-probability sampling and the sampling method used is purposive sampling. The sample of this study consisted of 100 respondents. Research data processing was carried out using IBM SPSS The result of this study indicates that perceived value has a positive and significant effect on consumer interest. On the other hand, trust and customer review positively and significantly impact consumer interest. Keywords: Perceived value, Trust, Customer Review, Customer Interest

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