FUNDRAISNG STRATEGY AND EFFECTIVENESS OF ZAKAT DISTRIBUTION AT AMIL ZAKAT INSTITUTIONS ( A Case Study Of The Insiatif Zakat Indonesia Institution, West Sumatra)

Muhammad Farid, Ikbal (2024) FUNDRAISNG STRATEGY AND EFFECTIVENESS OF ZAKAT DISTRIBUTION AT AMIL ZAKAT INSTITUTIONS ( A Case Study Of The Insiatif Zakat Indonesia Institution, West Sumatra). S1 thesis, Universitas Andalas.

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Abstract

This research aims to analyze the fundraising strategies and evaluate the effectiveness of zakat distribution implemented by the Inisiatif Zakat Indonesia (IZI) in West Sumatra. The study involves zakat managers from IZI West Sumatra as informants, selected through purposive sampling based on their active involvement in fundraising and zakat distribution efforts. A total of eight informants participated in the study. Data analysis was conducted using the descriptive analysis model of Miles and Huberman (1994). Findings reveal that IZI West Sumatra utilizes a three-pillar fundraising strategy comprising individual supporters, agents of goodness, and the community, incorporating both online and offline methods. The study also demonstrates that IZI West Sumatra's zakat distribution achieves effective outcomes as evaluated through Cameron’s (1986) multidimensional effectiveness indicators. Keywords: Fundrasing, Effectiveness, Distribution, Inisiatif Zakat Indonesia (IZI)

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