The Effect of Social Network on Students Entrepreneurial Orientation: A Study in Andals University

Faozi Zai, Retno Wiraputri (2019) The Effect of Social Network on Students Entrepreneurial Orientation: A Study in Andals University. Diploma thesis, Universitas Andalas.

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Abstract

The purpose of this research is to identify the effect of social network and entrepreneurial orientation with particular reference to the network of Indonesia student entrepreneurs at Andalas University. The objective was to explain the influence social network on innovativeness, risk-taking and opportunity seeker among students as the independent variables and entrepreneurial orientation as the dependent variable. The data gathered from a survey of 216 undergraduate students at Andalas University. The model was estimated using Structural Equation Modeling (SEM) and this research data is in the form of primary data sourced from the questionnaire by using census technique. This research used a questionnaire to collect the data by using the Ordinal Scale with a Likert Scale type. The data were processed by using the Smart PLS 3.0 version. The results of this study indicate that social network size on innovativeness and opportunity seeker has a positive and significant effect on entrepreneurial orientation. On the other hand, risk-taking has a negative and no significant effect on entrepreneurial orientation.

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