Awareness and Perception Analysis toward Peer-to-peer (P2P) Lending in West Sumatera

Nadiatul, Chaira (2019) Awareness and Perception Analysis toward Peer-to-peer (P2P) Lending in West Sumatera. Diploma thesis, Universitas Andalas.

Preview	Text (Cover and Abstract) Cover & Abstract.pdf - Published Version Download (182kB) | Preview
Preview	Text (CHAPTER I) CHAPTER I.pdf - Published Version Download (179kB) | Preview
Preview	Text (CHAPTER V) CHAPTER V.pdf - Published Version Download (97kB) | Preview
Preview	Text (Reference) Reference.pdf - Published Version Download (112kB) | Preview
	Text (Thesis Full Text) Thesis Full Text.pdf - Published Version Restricted to Repository staff only Download (2MB)

Abstract

This research is aimed to present the analysis of awareness and perception of people who lived in West Sumatera toward Peer-to-peer (P2P) Lending. Type of this research is descriptive study by using survey-based research. This research is used primary data that is collected from questionnaire. AIDA model framework-based survey was utilized as a guidance in grouping the questions. The sample of this research is obtained by using nonprobability sampling. Within the nonprobability sampling, convenience sampling method is chosen. The total of respondent participated in this research is 207 respondents. The respondent is classified based on their awareness, adoption, and interest in P2P Lending. The result of this research shows that almost a half of respondent is already aware of P2P Lending service, which is 103 from total 207 respondent surveyed. However, only 5 respondents are P2P Lending user. Based the interest in P2P Lending, around 70 percent of respondent who do not used P2P Lending are not interested to use P2P Lending service.

Actions (login required)

View Item