The Influence of Corporate Social Responsibility, Environmental Concern, Appearance Consciousness, Brand Image on Consumer Repurchase Intention of The Body Shop Product (The study Case of The Body Shop Consumer in Kota Padang)

Fiona, Kemala Renata (0031) The Influence of Corporate Social Responsibility, Environmental Concern, Appearance Consciousness, Brand Image on Consumer Repurchase Intention of The Body Shop Product (The study Case of The Body Shop Consumer in Kota Padang). Diploma thesis, Universitas Andalas.

	Text (cover dan abstrak) cover and abstracts.pdf - Published Version Download (597kB)
	Text (Chapter I) Chapter I Introduction.pdf - Published Version Download (940kB)
	Text (Chapter V) Chapter V.pdf - Published Version Download (397kB)
	Text (References) References.pdf - Published Version Download (551kB)
	Text (Full text thesis) full text thesis.pdf - Published Version Restricted to Repository staff only until 5 June 2025. Download (9MB) | Request a copy

Abstract

This study aims to examine and analyze the influence of corporate social responsibility, environmental concern, appearance consciousness and brand image on consumer repurchase intention of The Body Shop products with the case study on The Body Shop consumers around Kota Padang. The sampling technique in this study was non probability sampling method. The sample of this study consisted of 171 respondents. Research data processing was carried out using SmartPLS 4.0. The data collection is carried out using a quantitative approach with an online survey technique. The results indicates that corporate social responsibility has a negative and insignificant effect on repurchase intention. Besides, the environmental concern, appearance consciousness and brand image are positively and significantly affecting the consumers repurchase intention.

Actions (login required)

View Item