The Effect of Financial Literacy on Shopping Behavior and Investment Behavior

Mulyana, Fachri Zaimil (2024) The Effect of Financial Literacy on Shopping Behavior and Investment Behavior. S1 thesis, UNIVERSITAS ANDALAS.

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Abstract

This research aims to determine the influence of financial literacy on shopping behavior and investment behavior. This study used a quantitative method involving 115 respondents from Generation Y and Z, born between 1980 and 2012. The sampling technique used was purposive sampling. The results of this study indicate that financial literacy variables do not affect shopping and investment behavior. These findings suggest that external factors such as economic conditions, lifestyle changes, and age can also play a role in altering a person's financial behavior. This research contributes to the societal need to increase financial literacy, as the knowledge gained about financial literacy can help in better financial management.

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