THE EFFECT OF COUNTRY OF ORIGIN, ETHNOCENTRISM, BEAUTY VLOGGER REVIEW, AND PRODUCT INVOLVEMENT ON PURCHASE INTENTION FOR COSMETIC FROM INDONESIA (STUDY ON GEN Z AND MILLENIALS PADANG CITY, WEST SUMATRA)

shally, ichwan (2024) THE EFFECT OF COUNTRY OF ORIGIN, ETHNOCENTRISM, BEAUTY VLOGGER REVIEW, AND PRODUCT INVOLVEMENT ON PURCHASE INTENTION FOR COSMETIC FROM INDONESIA (STUDY ON GEN Z AND MILLENIALS PADANG CITY, WEST SUMATRA). Diploma thesis, universitas andalas.

[img] Text (cover and abstrak)
cover and abstrak (2).pdf - Published Version
Download (304kB)
[img] Text (chapter 1)
CHAPTER I.pdf - Published Version
Download (474kB)
[img] Text (chapter v)
CHAPTER V.pdf - Published Version
Download (445kB)
[img] Text (Reference)
daftar pustaka s.pdf - Published Version
Download (195kB)
[img] Text (full text shally ichwan)
SKRIPSI SHALLY ICHWA FULL TEXT.pdf - Published Version
Restricted to Repository staff only
Download (2MB)

Abstract

This research aims to determine the influence of country of origin, ethnocentrism, beauty vlogger reviews, and product involvement on domestic cosmetics. The population in this study is Gen Z and Millennials who live in Padang City. The sampling technique used in this research is non-probability sampling using a purposive sampling method, namely the criteria or characteristics of Gen Z and Millennials who know cosmetic brands from Indonesia and have seen reviews of cosmetics from Indonesia conducted by beauty vloggers. The sample for this research was 155 respondents. Data processing in this research was carried out using SmartPLS (Partial Least Square) version 4.0. The results of this research show that country of origin and ethnocentrism have a negative and insignificant effect on purchase intention, beauty vlogger reviews have a positive and significant effect on purchase intention, product involvement has a positive and significant effect on purchase intention for local cosmetics from Indonesia keyword: country of origin, ethnocentrism, beauty vlogger review, product involvement, purchase intention

Item Type: Thesis (Diploma)
Primary Supervisor: Syafrizal SE,ME,P.dh
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: s1 manajemen internasional
Date Deposited: 26 Feb 2024 07:35
Last Modified: 26 Feb 2024 07:35
URI: http://scholar.unand.ac.id/id/eprint/463279

Actions (login required)

View Item View Item
eSkripsi Universitas Andalas is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.