The Effect of Environmental Awareness, Health Consciousness,and Green Perceived Value on Green Repurchases Intention K-Beauty Skincare Products in Indonesia

yelly, tri amanda (2024) The Effect of Environmental Awareness, Health Consciousness,and Green Perceived Value on Green Repurchases Intention K-Beauty Skincare Products in Indonesia. Diploma thesis, Universitas Andalas.

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Abstract

Nowadays, what people consume is increasingly complex. In addition to clothing, food, and shelter, their need for self-beauty is also essential. The cosmetics industry has been contributing to creating environmentally friendly products. In Southeast Asia, Indonesia is one of the largest markets for Korean cosmetic products, which makes it significantly influenced by Korean culture. Various factors influence consumer buying interest, one of which is the increasing public concern for the environment, public concern for health, and green perceived value. This study aims to examine the effect of environmental awarenass ,health consciousnes,and green perceived value on green repurchases intention K-beauty skincare products in Indonesia. The sample was taken from 200 respondent, using the probability method. Data collection is carried out using a quantitative approach with an online survey technique. This research found that health consciousness and green perceived value has positive and significant effect on green repurchases intention. Besides, it shows that environmental awareness has a negative and non significant effect on green repurchases intention

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