The Influence of Emotional Value, Economic Motivation, and Sanitary Risk on Purchase Intention through Product Attitude Toward Secondhand Clothing (Case Study On Generation Z In Padang)

Fajri, Maizarfan (2023) The Influence of Emotional Value, Economic Motivation, and Sanitary Risk on Purchase Intention through Product Attitude Toward Secondhand Clothing (Case Study On Generation Z In Padang). Diploma thesis, Andalas University.

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Abstract

This study aim to determine the influence of Emotional Value, Economic Motivation, Sanitary Risk on Purchase Intention through Product Attitude Toward Secondhand clothing on Generations Z in Padang city. This quantitative study used non probability sampling technique where the data were obtained through online questionnaire with total sample of 147 people from Generation Z who domiciled in Padang city. The data were analyzed using the SmartPLS 4.0. The result on this study showed that Emotional Value Positively Influence Product Attitude, Economic Motivation Positively Influence Product Attitude, Sanitary Risk does not Influence Product Attitude, Product Attitude Positively Influence Purchase Intention. Keywords: Emotional Value, Economic Motivation, Sanitary Risk, Product Attitude, Purchase Intention, and Secondhand Clothing

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