Mahyal, Mardiah (2019) The Influence of Product Quality, Service Quality, and Location on Purchase Decision of Kebab Turki Zahara in Padang. Other thesis, Universitas Andalas.
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Abstract
This research aims to discuss the influence of product quality, service quality, and location on purchase decision of Kebab Turki Zahara in Padang. The sample is 115 samples and using purposive technique sampling with the population is consumers of Kebab Turki Zahara in Padang that have experience to buy kebab in Kebab Turki Zahara at least once. The respondents’ age also should be above 15 years. Questionnaire was utilized in gathering information from the respondent and were analyzed using the SPSS 17.0 version. Result of this research showed that Product Quality has a significant influence on Purchase Decision, Service Quality has a significant influence on Purchase Decision, and Location has a significant influence on Purchase Decision. Keywords: Product Quality, Service Quality, Location, Purchase Decision.
| Item Type: | Thesis (Other) |
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| Primary Supervisor: | Dessy Kurnia Sari, SE, M.Bus, PhD |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | s1 manajemen internasional |
| Date Deposited: | 28 Jan 2019 15:22 |
| Last Modified: | 28 Jan 2019 15:22 |
| URI: | http://scholar.unand.ac.id/id/eprint/43196 |
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