THE IMPACT OF INFORMATION PRIVACY CONCERN ANDTRUSTING BELIEF TOWARD PURCHASE INTENTION IN ELECTRONIC RETAILING IN PADANG,WEST SUMATERA

Fathur, Erzandika Putra (2018) THE IMPACT OF INFORMATION PRIVACY CONCERN ANDTRUSTING BELIEF TOWARD PURCHASE INTENTION IN ELECTRONIC RETAILING IN PADANG,WEST SUMATERA. Diploma thesis, Universitas Andalas.

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Abstract

This research has the purpose to find the impact of information privacy concern and trusting belief toward purchase intention in electronic retailing in Padang , West Sumatera.The data obtained through questionaire, and samples were taken from 120 private company’s employee in Padang such as from PT Kunango Jantan , PT Pasoka ,and CV Delima Tri Sakti.The data analyzed by using SPSS 16 and PLS 3.0. This research consist of three variabes, Information Privacy Concern as independent variable , Trusting Belief as dependent variable and Purchase Intention as mediating variable.The finding indicated information privacy concerns negatively influence purchase intention from the electronic retailing, information privacy concerns toward transacting with the electronic retailing influence trusting belief toward the retailer , trusting beliefs toward the online retailer will positively influence intent from online retailer, trusting belief mediates the effect of information privacy concerns toward purchase intention Keywords :Electronic Retailing , Information Privacy Concern , Trusting Belief , Purchase Intention.

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