A Study of Word Formation of Brands of Food and Drink Produced by Some Indonesian Companies

Raudatun, Hafizah (2023) A Study of Word Formation of Brands of Food and Drink Produced by Some Indonesian Companies. Diploma thesis, Universitas Andalas.

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Abstract

This thesis is about morphological analysis of food and drink brands produced by some Indonesian companies. The purpose is to identify the structure of the word and describe the type of word formation process referring to Lieber’s (2009) and Yule’s (2010) theory. The observed products are limited to three categories: (1) Biscuit & Snack, (2) Coffee, Tea & Beverage, and (3) Milk & Dairy. The names of the products are from the Budiman Swalayan website: https://cod.budimanswalayan.com. Of 264 brand names, 23 brands are formed through word formation process, categorized into blending, compounding, initialism, and multiple processes. Compounding is the most dominant (15 names), while blending and initialism are the least (1 name). This result indicates that naming the product names needs creativity, which can be achieved through combining at least two words.

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