TOURIST REVISIT INTENTION PASCA PANDEMI COVID-19 DI PULAU SIRANDAH KOTA PADANG SUMATERA BARAT: PERSPEKTIF MODIFIKASI DARI THEORY OF PLANNED BEHAVIORAL (TPB)

Hamdi, Anugrah (2023) TOURIST REVISIT INTENTION PASCA PANDEMI COVID-19 DI PULAU SIRANDAH KOTA PADANG SUMATERA BARAT: PERSPEKTIF MODIFIKASI DARI THEORY OF PLANNED BEHAVIORAL (TPB). Masters thesis, Universitas Andalas.

[img] Text (Cover dan abstrak)
Cover dan Abstrak.pdf - Published Version
Download (244kB)
[img] Text (Bab I (pendahuluan))
Bab I (pendahuluan).pdf - Published Version
Download (579kB)
[img] Text (Bab Akhir (penutup dan kesimpulan))
Bab Akhir (penutup dan kesimpulan).pdf - Published Version
Download (242kB)
[img] Text (Daftar Pustaka)
Daftar Pustaka.pdf - Published Version
Download (357kB)
[img] Text (Full Text)
Full Text.pdf - Published Version
Restricted to Repository staff only
Download (4MB) | Request a copy

Abstract

TOURIST REVISIT INTENTION POST COVID-19 PANDEMIC IN SIRANDAH ISLAND, PADANG CITY, WEST SUMATRA: A MODIFIED PERSPECTIVE FROM THEORY OF PLANNED BEHAVIOR (TPB) Hamdi Anugrah1, Maruf2 1Magister Manajemen, Universitas Andalas, Padang, Indonesia 2Magister Manajemen, Universitas Andalas, Padang, Indonesia Email: Hamdianugrah@yahoo.com ABSTRACT The purpose of this research is to examine the relationship between the attitude, subjective norm, and perceived behavioral control: a Modeified perspective form theory of planned behavior toward tourist revisit intention and perceived of risk a mediating variable (study on Pulau Sirandah, Padang, Sumatera Barat in post Covid 19 Pandemic). The sampling in this study was 165 respondent using non-probality sampling technique, and the quetionaires distribute using online application (google form) to the tourist that has been visit Sirandah Island. The result showed that the modefied perspective from theory of planned behavior (attitude, subjective norm, and perceived of behavioral control) had a significant effect on perceived of risk. Furthermore, perceived of risk had a significant impact on tourist revisit intention and attitude, subjective norm, perceived behavioral control had a significant impact on revisit intention. Attitude, subjective norm, and perceived behavioral control had a direct effect on tourist revisit intention through perceived of risk as a mediating variabel. Keywords:Tourist Revisit Intention Theory of Planned Behavior Attitude Subjective Norm Perceived of Behavioral Control Perceived of Risk NIAT KUNJUNGAN WISATAWAN PASCA COVID-19 PANDEMI DI PULAU SIRANDAH KOTA PADANG SUMATERA BARAT: PERSPEKTIF YANG DIMODIFIKASI DARI TEORI PERILAKU TERENCANA (TPB) Hamdi Anugrah1, Maruf2 1Magister Manajemen, Universitas Andalas, Padang, Indonesia 2Magister Manajemen, Universitas Andalas, Padang, Indonesia Email: Hamdianugrah@yahoo.com ABSTRAK Tujuan dari penelitian ini adalah untuk menguji hubungan antara sikap, norma subyektif, dan kontrol perilaku yang dirasakan: Perspektif yang dimodifikasi dari teori perilaku terencana terhadap niat kunjungan wisatawan dan persepsi risiko sebagai variabel mediasi (studi di Pulau Sirandah, Padang, Sumatera Barat pasca Pandemi Covid 19). Pengambilan sampel dalam penelitian ini sebanyak 165 responden dengan menggunakan teknik non-probality sampling, dan penyebaran kuesioner menggunakan aplikasi online (google form) kepada wisatawan yang pernah berkunjung ke Pulau Sirandah. Hasil penelitian menunjukkan bahwa perspektif modefied dari teori perilaku terencana (sikap, norma subyektif, dan persepsi kontrol perilaku) berpengaruh signifikan terhadap persepsi risiko. Selanjutnya persepsi risiko berpengaruh signifikan terhadap niat dan sikap berkunjung kembali wisatawan, norma subyektif, persepsi kontrol perilaku berpengaruh signifikan terhadap niat berkunjung kembali. Sikap, norma subyektif, dan persepsi kontrol perilaku berpengaruh langsung terhadap niat berkunjung kembali wisatawan melalui persepsi risiko sebagai variabel mediasi. Kata kunci:Tourist Revisit Intention Theory of Planned Behavior Sikap Norma Subyektif Persepsi Kontrol Perilaku Persepsi Risiko

Item Type: Thesis (Masters)
Primary Supervisor: Dr. Maruf, SE., M.Bus., M.Phil
Uncontrolled Keywords: Tourist Revisit Intention Theory of Planned Behavior Sikap Norma Subyektif Persepsi Kontrol Perilaku Persepsi Risiko
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Pascasarjana (S2)
Depositing User: Unand Magister Manajemen
Date Deposited: 04 Jul 2023 08:44
Last Modified: 04 Jul 2023 08:44
URI: http://scholar.unand.ac.id/id/eprint/205349

Actions (login required)

View Item View Item
eSkripsi Universitas Andalas is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.