Analyzing the Effect of Store Atmosphere to The Customer Purchase Intention(Comparative Study between BigMart and SmileMarket In By Pass Padang)

DIOMARTHA, SATRYA (2013) Analyzing the Effect of Store Atmosphere to The Customer Purchase Intention(Comparative Study between BigMart and SmileMarket In By Pass Padang). Diploma thesis, Universitas Andalas.

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Abstract

These researches instigates social analyzing the effect of store atmosphere to the customer purchase intention. The data obtained through questionnaire. There were 200 respondents. The data processed by using SPSS 16. The study found that store atmosphere has directly positive relationship on customer purchase intention . The implications, limitation and Suggestions of this research were also discussed in this research. Keywords: store atmosphere and purchase intention

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Ms Ikmal Fitriyani Alfiah
Date Deposited: 25 Feb 2016 02:48
Last Modified: 25 Feb 2016 02:54
URI: http://scholar.unand.ac.id/id/eprint/1849

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