The Influence of Web Service Quality Factors on Customer Satisfaction: A Case Study among Economic Faculty Students

Gifan, Anefi (2013) The Influence of Web Service Quality Factors on Customer Satisfaction: A Case Study among Economic Faculty Students. Masters thesis, Universitas Andalas.

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Abstract

This research investigates the influence of web service quality factors on customer satisfaction on a case study among economic faculty students of Andalas University. The data obtained through questionnaire. The samples were drawn from 107students in economic faculty of Andals University. The data analyzed by using SPSS 16. In this research there are two variable, those are independent variable which are workplace usability, responsiveness, accessibility and attractiveness. The dependent variable is customer satisfaction. The findings indicated that usability, responsiveness, accessibility and attractiveness have significant influence on customer satisfaction. Keywords:Usability, Responsiveness, Accessibility, Attractiveness, Customer Satisfaction

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Pascasarjana Tesis
Depositing User: Ms Ikmal Fitriyani Alfiah
Date Deposited: 24 Feb 2016 04:45
Last Modified: 24 Feb 2016 04:45
URI: http://scholar.unand.ac.id/id/eprint/1764

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