Faradina, Dwiyantissa (2016) The Influence of Trust and Attitude Toward Housewives' Purchase Intention of Halal Cosmetics. Diploma thesis, Universitas Andalas.
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Abstract
This research investigated “Trust and attitude toward houseiwves’ purchase intention of halal cosmestic, and attitude as the mediating variable between trust and purchase intention”. The data are obtained through questionnaires. The samples were drawn from 120 housewives in Padang. The data analyzed using SmartPLS 2.0 to test four hypothesis. In this research there are three variables; those are trust and attitude as independent variable, attitude as mediating variable between trust and purchase intention, and purchase intention as dependent variable. The findings indicated that three from four hypotheses are significant. Keywords:Trust, Attitude, Housewives Purchase Intention, Halal Cosmetics.
| Item Type: | Thesis (Diploma) |
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| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | s1 manajemen internasional |
| Date Deposited: | 19 Sep 2016 02:14 |
| Last Modified: | 19 Sep 2016 02:14 |
| URI: | http://scholar.unand.ac.id/id/eprint/16743 |
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