HOW DO PERCEIVED ENJOYMENT AND SELF-EFFICACY INFLUENCE CUSTOMER’S USE OF E-TRAVEL IN E-TRAVEL WEBSITES IN PADANG?

MIRA, SEPTIA. A (2014) HOW DO PERCEIVED ENJOYMENT AND SELF-EFFICACY INFLUENCE CUSTOMER’S USE OF E-TRAVEL IN E-TRAVEL WEBSITES IN PADANG? Diploma thesis, UNIVERSITAS ANDALAS.

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Abstract

E-commerce is very useful system to expand marketplace. The emergence of information and technology contributed to the rapid growth of electronic market place (Norzaidi et al, 2007). Globalization and liberalization across the world raising belief that Internet can increase cost-efficient and helps company to gain global market and competes with other competitors, makes product, information and services become more attractive for customer (United Nations, 2004). Talking about business is not only about selling goods, but also about services. Tourism is one of the popular service products in Indonesia. As one of the most beautiful countries in the world which has many cultures, beautiful scenes, exotic places, and etc. Indonesia has become one of the favorite destinations for foreigner and local tourists to spend their holiday, and Padang has been one of the favorite cities for tourism activities (Wikitravel, 2014). Before earthquake 2009 in Padang, a lot of tourist local and foreigner came to Indonesia, and tourism business was very interesting for travel agents. Earthquake happened in Padang in 2009, the condition was chaos, many people died, infrastructures collapsed, and we lost big numbers of tourist. This condition makes tourist have to think again to come to Padang, because they are afraid with the possibility of aftershock (Jati, 2009). It ruined tourism business in Padang. The condition of Padang is getting better. In order to attract tourist to come to Padang again, we need to think about the best strategy in how to make tourist come to Padang. In order to offer tourism package to tourist, we have to let them attracted by our product through marketing.

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