The Effect of Theory of Planned Behaviour : Attitude, Subjective Norms, Perceived Behavioral Control and Emotions Toward Tourist Behavioral Desire During Family Road Trip in the Post COVID-19 Pandemic Stage

Adinda, Putri Alista (2022) The Effect of Theory of Planned Behaviour : Attitude, Subjective Norms, Perceived Behavioral Control and Emotions Toward Tourist Behavioral Desire During Family Road Trip in the Post COVID-19 Pandemic Stage. Diploma thesis, Universitas Andalas.

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Abstract

During the lockdown, negative emotions such as anxiety have turned into boredom, and difficulty has led to travellers exploring coping behaviors such as humour and nostalgia. Furthermore, the covid-19 pandemic has significantly altered the antecedents of tourist behavior, preference, where healing by travel mode choice appears to reduce negative emotions in tourists during times of crisis. .this study aims to explore the effect of theory of planned behaviour : attitude, subjective norms, perceived behavioral control and emotions toward tourist behavioral desire during Post COVID-19. This study applied quantitative explanatory with online survey technique. In this study , the questionnaire was administered to 400 domestic tourist. The indicator were employed to adress their attitude, subjective norms, perceived behavioral control and emotions toward tourist behavioral desire during Post COVID-19. This study found that Attitude, and Emotion has a negative effect result influence toward Behavioral Desire.The result also showed Subjective Norm and Perceived Behavioral Contro, has significantly and positive influences Behavioral Desire

Item Type:	Thesis (Diploma)
Primary Supervisor:	Sari Lenggogeni, S.E,MM.Ph.D
Uncontrolled Keywords:	Theory Planned Behavior, Attitude, Subjective Norm, Perceived Behavioral Control, Emotion, Behavioral Desire, Roadtrip, Post COVID-19
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	s1 manajemen internasional
Date Deposited:	26 Dec 2022 07:38
Last Modified:	26 Dec 2022 07:38
URI:	http://scholar.unand.ac.id/id/eprint/120187

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