The Effect of Perceived Quality, Perceived Sacrifice on Purchase Intention Mediated by Perceived Value of Samsung Product

SUCI, DIYONA (2015) The Effect of Perceived Quality, Perceived Sacrifice on Purchase Intention Mediated by Perceived Value of Samsung Product. Diploma thesis, Universitas Andalas.

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Abstract

Nowadays development of communication technology in the world rapidly increase in public life, such as increasing the number of people who use the media of communication like smartphone. The mobile phone usage has grown in recent years and some areas of the world have enjoyed rapid deployment and high penetration of mobile telephony. 70% of the world’s population own at least one mobile phone (Osman et al, 2012). Recently, most of the mobile phone are addressed as ‘smartphone’, as they offer more advanced computing power and connectivity than a contemporary smartphone (Osman et al, 2012). The number of smartphone users in Indonesia that is continuing to rise up to 23% share (over 68 million users from overall 297 smartphone subscribers) in 2013 and Indonesia is expected to be a fast-growing smartphone market over the next few years (Christin et al, 2014).

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