PENGARUH PERCEIVED RISK, PERCEIVED EASE OF USE, DAN CUSTOMER’S ATTITUDE TERHADAP BEHAVIORAL INTENTION TO USE E-WEDDING GIFT DI KOTA PADANG

Ranti, Mawardi (2022) PENGARUH PERCEIVED RISK, PERCEIVED EASE OF USE, DAN CUSTOMER’S ATTITUDE TERHADAP BEHAVIORAL INTENTION TO USE E-WEDDING GIFT DI KOTA PADANG. Masters thesis, Universitas Andalas.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perceived risk, perceived ease of use, dan customer’s attitude terhadap behavioral intention to use e-wedding gift di kota padang. Penelitian explanatory research ini menggunakan survey. Survey explanatory dengan pendekatan kuantitatif. Pengumpulan data pada 160 pengguna dan yang belum pernah dan berniat menggunakan e-wedding gift di Kota Padang dilakukan dengan teknik pengambilan sampel purposive sampling. Data kemudian dianalisis menggunakan Structural Equation Modelling - Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa perceived risk berpengaruh signifikan terhadap perceived ease of use e-wedding gift, perceived risk berpengaruh signifikan terhadap customer attitude pada penggunaan E-Wedding Gift, perceived risk tidak berpengaruh signifikan terhadap behavioral intention to use E-Wedding Gift, perceived ease of use tidak berpengaruh signifikan terhadap behavioral intention to use e-wedding gift, customer attitude berpengaruh signifikan terhadap behavioral intention to use e-wedding gift serta perceived risk berpengaruh signifikan terhadap behavioral intention to use melalui customer attitude pada penggunaan e-wedding gift

Item Type:	Thesis (Masters)
Primary Supervisor:	Dr. Yulia Hendri Yeni, SE., MT
Uncontrolled Keywords:	Perceived Risk, Perceived Ease Of Use, Customer’s Attitude, Behavioral Intention To Use, E-Wedding Gift
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Divisions:	Pascasarjana (S2)
Depositing User:	Unand Magister Manajemen
Date Deposited:	19 Oct 2022 07:40
Last Modified:	19 Oct 2022 07:40
URI:	http://scholar.unand.ac.id/id/eprint/115044

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