User Interface Redesign to Improve User Experience on Disdagkopum Lima Puluh Kota Regency Website

Alifeony, Mutiara Diarsya (2022) User Interface Redesign to Improve User Experience on Disdagkopum Lima Puluh Kota Regency Website. Diploma thesis, Universitas Andalas.

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Abstract

The Indonesian government has made a policy to utilize information and communication technology in an integrated e-government sector, from the local government to the central government. One of the local governments that have started to implement e-government is the Lima Puluh Kota Regency. One of the Lima Puluh Kota Regency websites that are already running is the website of the Department of Trade, Cooperatives, and SMEs (Disdagkopum). In the early of the study, the Webqual modifier and IPA methods are used to find out the shortcomings of the website. There are several dimensions assessed, namely interaction quality, service quality, usability and user interface quality. Based on the results of observations, interviews, Webqual process and IPA, there are several deficiency that need to be improved, namely the website has unattractive design, website pages are not optimally arranged, some of the website’s pages still not exist (such as a special page for the SMEs profile) the website does not use appropriate colors, the website does not make it easy to communicate with the organization, the website does not have a structured and consistent layout, and the website does not provide timely information. After knowing some of the weaknesses of the website, then the website is redesigned using a design thinking approach. This approach was chosen because this approach involves the user in the process in each process. By involving the user, the results produced will be close to the wishes of the user. The design thinking process in question consists of empathizing, defining, ideating, prototyping, and testing. The empathize step was done by using the UX research method, namely interview with the Head of Service and the head of the General and Personnel Subdivision of the Cooperative Trade Service and SMEs and conducting survey. The survey is conducted in adopting the statement of the webqual method. The survey result was then analyzed to define the problem by creating pain points, affinity diagram and a user persona. Then, the user persona was used as a guide to ideate the solution for target users by creating user flow and low-fidelity prototyping. User flow was then used to identify which page was needed to create the medium-fidelity prototype and high-fidelity prototype. After the prototype was done, usability testing was conducted by using Maze and System Usability Scale (SUS). The score of usability testing was 82 which fell into the high range. the System Usability Scale (SUS) with a score of 90,56 which fell into the Grade A and acceptable category. Therefore, the new prototype can answer the problem and is easy to use by stakeholders and users.

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