Presupposition of the English Slogan to Prevent COVID-19 on Online Media

Aisyah, Amini Suwaryon (2022) Presupposition of the English Slogan to Prevent COVID-19 on Online Media. Diploma thesis, Universitas Andalas.

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Abstract

This research is about Presupposition of the English Slogan to Prevent COVID-19 on Online Media. The aim of this study is to find and analyze presuppositions and types of presuppositions in English slogans about preventing COVID-19 in online media. In this study, data were collected by downloading seven slogan images on the internet. The data of this study were analyzed using the presupposition theory proposed by Yule (1996) by indentifying the presupposition based on each types. Not only from the speech in the slogan, the researcher also analyzed the image, background, and other additional features contained in the slogan. The research results are presented in the form of tables and arguments. Based on the ten slogans analyzed, the researcher found that existential presuppositions are the most common presuppositions found in English slogans in preventing COVID-19 in online media. Meanwhile, the three types of presuppositions that the researcher did not find based on the data that had been collected and analyzed were structural presuppositions, non-factual presuppositions, and counterfactual presuppositions. Keywords: slogan, COVID-19, context, presuppositions, types of presuppositions.

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