The Influence of Customer's Satisfaction, Trust and Customer's Loyalty Towards Repurchase Decision of Halodoc Application User In Padang

Livia, Sallina Mimhara Tos (2021) The Influence of Customer's Satisfaction, Trust and Customer's Loyalty Towards Repurchase Decision of Halodoc Application User In Padang. Diploma thesis, Universitas Andalas.

Preview	Text (Cover and Abstrak) Cover dan Abstrak.pdf - Published Version Download (306kB) | Preview
Preview	Text (Chapter 1) CHAPTER I FIX.pdf - Published Version Download (327kB) | Preview
Preview	Text (Chapter IV & V) CHAPTER VI & V .pdf - Published Version Download (516kB) | Preview
Preview	Text (Daftar Pustaka) DAFTAR PUSTAKA.pdf - Published Version Download (408kB) | Preview
	Text (fulltext) Revisi After Semhas...pdf - Published Version Restricted to Repository staff only Download (1MB) | Request a copy

Abstract

This study aims to determine The Influence of Customer’s Satisfaction, Trust, and Customer’s Loyalty Towards Repurchase Decision of Halodoc Application User in Padang. The data were obtained through a questionnaire from google form, and samples were taken from 200 halodoc application user in Padang. Data were analyzed using SmartPLS. The results showed that customer’s satisfaction has a positive and significant effect on repurchase intention of consumers in Padang City in accessing Halodoc services. Trust has a positive and significant effect on consumer repurchase decision in Padang City in using Halodoc services. Customer loyalty has a positive and significant effect on repurchase decision of the people in Padang City to return access Halodoc services. Keywords : Customer’s Satisfaction, Trust, Customer’s Loyalty and Repurchase Decision

Actions (login required)

View Item